Modeling for Profitability
The Shift Is On: Cord-Cutting and OTT. The video entertainment industry — including television, film, and all forms of video — is going through a period of massive change. Just as the rise of cable TV caused shockwaves in the traditional over-the-air (OTA) broadcasting business model, so too is over-the-top video (OTT) fundamentally changing the way people consume, and pay for, video content.
Complete the form to download the OTT ROI for Cable TV Companies white paper and learn what businesses, and what business models, will be in the best position to capture video-based entertainment revenues.