Nine CMS Lessons OTT Can Learn From Cable TV

Many video/TV content owners and service providers are beginning to discover that their content management systems (CMS) don’t have the flexibility, reliability, and scalability to grow with their businesses.

They are finding tasks that were once manageable when they had small content libraries and few devices to support, have now become untenable as their number of content assets and subscribers have grown.

The inexpensive CMS that seemed easy in the beginning is now a cumbersome bottleneck to growth and profitability. Many service providers are now looking for a holistic solution that covers both managed networks and OTT distribution, while leveraging established best practices and standards of excellence learned through many years of continuous improvement in the TV industry. They want an integrated, flexible, and automated content management and metadata engine that helps them simplify business operations across scalable, cloud-based platforms.

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